Behind the wings: Jonathan Berdoz

Behind the wings VP edition: meet GlobeAir's VP Sales & Marketing Jonathan Berdoz

The secret of delivering a perfect customer experience for high-end travellers unveiled

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Jonathan's early days: how did it all started

Passion, rigour and the correct mindset has driven a bright career development for Jonathan

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Jonathan berdoz globeair private jet

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Sales & Marketing at GlobeAir

What are the synergies?

There is a strong synergy between marketing and customer service. The first is creating a strong brand and the latter takes it over from there, if you pass me the expression. We engage customers with good and witty marketing and we deliver the best travel experience leveraging our aviation expertise and our connections with high-end hospitality centres both in Europe and around the world. Marketing gives us the tools and sales foster the relationship with the customers, showing him or her that there is a real structure and availability of excellent service which supports those marketing campaigns or actions.

Can you give us an example of a very satisfied customer?

I remember a day when airports were running at full capacity with no slots available. Thanks to our strong network of partners, we managed to satisfy a brand-new private jet flyer who wanted to fly to Ibiza on an August day. Ibiza had no slots at all. What we have decided to do as a team was to fly him to Palma and offering the helicopter transfer to Ibiza at our expenses. We were sure we could make it possible for our customer to reach his destination on time and without major disruptions, and so we did.

Another example was the one of a football player who had 4 days off and asked us to take care of the full days for him. We suggested the right destinations and we brought along his friends as well, managing to find the proper villa he had requested when outside all availabilities for last-minute rentals were impossible to fulfil. In the end, the package included: flights, transfers, activities, villas, dinner, club, beach club. This has only been possible thanks to our daily job of creating good bonds with all our local partner facilities around the airports we serve the most.

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Let's trace back the successes of your teams

Could you give us an example of a very successful marketing event you recall?

Last September, during the Monaco Yacht Show (MYS) 2021, we gathered influential GlobeAir stakeholders, including famous athletes and the Monaco royal family, to the Cap Estel Hotel. Due to COVID-19, there were not so many events going on at that time, and we involved the whole team and our local partners in the French Riviera in delivering one of the most spectacular safe high-end meet & greeting events could have possibly done. The collaboration of trustworthy friends and partners like Lanéva Boats, Monacair and the Cap Estel was crucial for making it happen.

Another excellent marketing initiative is the One Million Jet Card. We launched in 2020 when travellers were looking for customized private jet card programs more and more, and we are proud to be relaunching it this year for the second and hopefully as successful time. Starting on social media last year, we were glad to receive plenty of applications – over 70. But, unfortunately, the rules implied that we could only select one winner. So it will be this year when on December 15th, we will be selecting the one and only One Million Jet Card owner for 2021 with exclusive benefits for 2022 to enjoy.

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More business or more leisure travellers? What is GlobeAir experiencing?

When I started, ten years ago we had a clear split: half travellers for leisure and half for business travels. Today, the picture has changed. The shift is due to the nature of our customers: they are more entrepreneurial and they like to work wherever they can have a good time, bridging business with leisure. That's when a private jet charter becomes a lifestyle product. Day returns from one city to another are fewer and there is more of a focus to enjoy the destination of your travels.

What is the future of luxury hospitality according to you?

For us at GlobeAir, the future will see the intensification of our partnership management, which has brought us some great connections with long-lasting partners. We are building a robust network of contacts with the right players in our best-performing markets – such as the French Riviera, Munich, Milan, London, and others. We will hire many more talents, and we will ramp up our experiences for discerning travellers.

Luxury hospitality is more and more shaping itself as an industry that can and should do everything for the customer. The traveller does not want to think of every detail of their trip, and this is why a company like GlobeAir exists and will flourish – only when they can keep up with the required standards. I believe that hospitality in the future will see the success of just two opposite categories: the very cheap options and luxury giving less and less space to middle-category offerings.

Jonathan's bio

Jonathan is Swiss and he is 35 years old. Married with two young kids – one is 3 and one is almost 2. His passion is being a father, an entrepreneur and the president of associations which matters to him. Jonathan has one brother working for Nespresso and two sisters who are teachers. He lives in the country side, the only place where he is able to well recharge the battery in peace after a hard day at work. Travelling, both for work and for leisure, is also one of the things he likes doing extensively.

Jonathan Berdoz

Jonathan Berdoz

VP Sales and Marketing

Haben Sie Fragen?

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+43 (7221) 727400
+43 (7221) 727400

Warum GlobeAir?

GlobeAir ist der führende und preisgekrönte Betreiber von Privatjets in Europa, der Charterflüge auf Abruf zu wettbewerbsfähigen Preisen anbietet. Um sicherzustellen, dass Sie den ausgezeichneten Service erhalten, den Sie verdienen, sind wir rund um die Uhr für Sie da.

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