GlobeAir Predictions 2022: A Look into the Future

What does 2022 have in store for European business aviation?

GlobeAir's VP's outlook on 10 BizAv topics in 2022

The main focus and goal in 2021 were to set a recovery route after the effects of the introduction of the Coronavirus, lockdowns and the rollout of vaccinations across the globe. Overall, last year GlobeAir saw an increase of over XX% compared to 2020 however still down from XX% in 2019.

The challenge for the first months of 2022 will be to stay close to the base scenario as countries ramp up booster campaigns and manufacturers look to modify vaccines to counter better Omicron; progress on both will enable a progressive relaxation of travel restrictions. Pfizer CEO Albert Bourla on Monday said a vaccine that targets the omicron variant of Covid will be ready in March, and the company’s already begun manufacturing the doses.

The emergence of the Omicron variant looks set, if not to reverse the gains of 2021, at least to stall growth for the time being, which means that actions taken at the State level in 2022 Q1 will be key to determining how traffic further evolves over the year. In this regard, some major airlines are already displaying caution by cutting capacity in January by up to 30%

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1) Travel in Q1 at lower levels

Introduction of Omicron on the Aviation industry

Travel during the first quarter will be mainly focused on business and short day trips. Due to the Omicron variant, the number of booked flights is currently reduced compared to the same time last year.

With various European states adjusting travel regulations based on the current fifth wave, travellers are more aware of the stringency to abide by the regulations so travellers are very cautious about adhering to them! Leisure tourism will be highly restricted and granted only to passengers and travellers who have received their third booster vaccination (France announced 01.01.2022 as mandatory measures). All travellers will experience more travel preparations on paperwork and CoViD-19 testing prior to travelling. As more and more routes require a negative CoViD-19 test to enter a specific country, we expect a maximum lead time of 48 hours before scheduled departure.

The challenge for the first months of 2022 will be monitoring as countries ramp up booster campaigns and manufacturers look to modify vaccines against new emerging variants; progress on both will enable a progressive relaxation of travel restrictions.

2) Business Aviation ramps up for the rest of 2022

Demand meets availability

With an increase in flight bookings coming from April onwards, we will see a higher number than what was achieved in 2021. As Europe moves into warmer summer months and the infection numbers decrease, passengers are willing to travel and experience amazing moments no matter what.

Just like we saw back in 2021, there is an increased conversion of people becoming private jet travellers that eventually become regular customers. The significantly reduced supply of airlines means alternative travel options which provide greater convenience for biosecurity concerns as well as large crowds being greatly reduced compared to traditional commercial operators.

Frequent flyers begin to understand the advantages such as excellent service and trust from us while new converters start with one trip deciding to fly repeatedly because they feel it's easier, convenient or better quality all round when you compare our services against competitors. With Coronavirus regulations relaxing corporate and leisure travellers increase while fear over unknown risks reduces effectively allowing passengers more freedom to move around freely without restrictions.

3) Summer travels stimulates new popular destinations

Relaxation beckons during warmer months

Mid to late May marks the Summer opening as we enter our busiest period. Passengers will be looking for an opportunity to travel, relax and enjoy a well-deserved relaxation break away from the hustle and bustle of normal everyday life.

As the beginning of the year brings fewer travel opportunities, we will see an increase in flights to our Summer hubs. Namely: Palma, Ibiza, St Tropez, Nice, Mykonos and Olbia. This wave of travellers will bring growth to stimulate other new developing destinations like Tivat and Croatian airports as passenger volume increases.

Travelling by private jet to a Summer destination allows passengers to discover a welcoming land, which has made luxury tourism one of its specialities.

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4) Demand for full luxury experience will increase

All-in-one exclusive travel packages

GlobeAir not just offers a private jet charter service but also offer all-in-one bespoke travel experiences for discerning travellers. You don't have to worry about safety or privacy because we are here with the best of our premium bespoke services and helicopter transfers, luxurious accommodation and everything else you need for a great trip.

We've established relationships with many prestigious companies in Europe to provide an extensive portfolio that's constantly growing. Our synergic partnerships are built on trust and experience. We have been able to establish relationships with many of the most prestigious and reputable companies in Europe. To develop an extensive portfolio that is constantly growing, whether it be Yachts, Private Villas, Tours, Hotels at some of Europe's finest and exclusive establishments!.

Our dedicated teams focus will be on consistently working together to create not just a flight but an entire experience that will indulge all your senses and make your travels as efficient and safe as possible. Make sure to keep checking our Experience page or sign up for our monthly newsletter.

5) Greater need for Jet Card programmes

Travellers are becoming smarter and demanding more

Since the outbreak in 2020, business aviation is viewed as more essential and is embraced by a larger cross-section of the business community. When a passenger starts to fly five or more flights per year, a private jet membership program like GlobeAir's DreamTeam JetCard starts to become very attractive.

As more planning is now required, travellers are becoming more aware and they want to fly on their terms whether it is to their favourite destinations, flying activities and business meetings. Choosing a Jet Card is the freedom of travelling whenever you wish and with high flexibility rather than timetables.

A frequent flyer membership program helps passengers save time and costs when flying privately. We saw a big increase in demand in 2021 with us providing our second One Million Jet Card to a Tech Entrepreneur in Munich Germany and we see the demand to increase exponentially in 2022.

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6) Inflation of operational costs

Supply chain reliability remains a risk, and capacity is still down about 20% from pre-pandemic levels. Flight prices will increase as inflation is expected to rise to an all-time level on high energy, raw material and fuel costs.

As prices rise due to inflation, passengers will be stuck with paying more for their flights and might even face difficulties finding seat availability. This may dampen demand and temper the recovery of the sector from this pandemic. Flying private with GlobeAir will provide passengers with the peace of mind that they will arrive at their destination in a timely manner in time for the next appointment.

7) Increase interest from unprofessional operators

Illegal charters will become more prominent

As the demand for private jet charter grows, so will the market for unprofessional operators who offer illegal charters. A grey charter is an operation that does not have an Air Operator Certificate (AOC). This means they are not required to abide by any of the safety requirements placed on a company with an AOC.

These unauthorised private flights are a network of fly-by-night operators and brokers who exploit unknowing customers and fly passengers illegally. Unfortunately for unaware flyers, paying for a charter flight is illegal when no valid AOC is in place. In addition, operators without an AOC cannot take payment for profit to perform commercial passenger flights.

Therefore, it is crucial that as an industry, we work together and help fight against illegal chartering through education and awareness campaigns

8) Digital is now essential

GlobeAir continues to lead the industry with digital innovations

Customers will be more demanding for all user experience around the flight booking and flight management process and customers will expect to have everything linked to their flights in one place hence.

GlobeAir DreamTeam goes more and more digital as the entire world does. The ongoing pandemic has accelerated this process for almost two years and this digitisation pace is not slowing down. At GlobeAir, we have developed various KPI dashboards we have developed to track customer satisfaction, more than 4,000 WhatsApp conversations with customers; over 11 million Google search results for GlobeAir and more than 2 terabytes of data was generated by our team in 2021 and 45 thousand online quotes were processed automatically through the website. The implementation of the WhatsApp messaging tools as one of its major communication channels, which resulted in a 33% decrease in time taken to address customer queries.

The integration of WhatsApp messaging tools as one of its major communication channels consequently resulted in a 33% decrease in time taken to address customer queries.

GlobeAir has been accepting payments with cryptocurrencies like Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash (BCH) and Dogecoin (DOGE) as a preferred payment method for any private jet booking for more than a year now via BitPay.

As customers will expect to have everything linked to their flights in one place, GlobeAir will invest in a native iOS app for iPhones and Android apps in 2022 and continue to develop my.globeair.com. GlobeAir needs to stay connected to its customers at all times, both before and after the flight, to send out information related to flight prices, pre-and post-flight details, and special or emergency announcements.

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9) Biosecurity and safety remains the cornerstone of aviation

Continuous measures strengthen to keep passengers safe

As people become more and more aware of biosecurity risks, we will see a continued need to make passengers feel safe throughout their travels. We have learnt since the pandemic started that we all need to be aware of our responsibilities: not touching others or crowds and maintaining social distance.

One can quickly appreciate the decisive moments when, sometimes without realising it, we underestimate the danger of crowds of strangers we encounter during the different stages of a commercial flight journey. The comparison reveals why and at which stage of your trip, a private jet charter flight can be safer than a commercial one.

GlobeAir has proven scientifically that when flying by private jet there are only 20 possible touchpoints of contact compared to 700 possible touchpoints with a commercial operator which is riskier in terms of infection risk-safety awareness will remain a driving force for business aviation growths.

10) Sustainability and environment

Flying green and sustainable aviation fuel

During the COP 2021, there was a great emphasis on world leaders arriving in Glasgow by private jet which has shifted the spotlight on how the aviation industry will progress and set their goals to overcome the CO₂ emissions.

Sustainability is embedded in all GlobeAir products and initiatives, we are conscious of the status of the environment and committed to doing our part. We know how important it is to comply with the United Nations' Sustainable Development Goals and will strive to reach our sustainability goals by 2030 as well as fitting into the three-tiered sustainability label called S.T.A.R.S. - “Standards & Training for Aviation Responsibility and Sustainability” which is supported by the European Business Aviation Association (EBAA) and the International Business Aviation Council (IBAC).

There have already been great developments in the research of synthetic fuels which will be an essential part of decarbonising aviation.

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Warum GlobeAir?

GlobeAir ist der führende und preisgekrönte Betreiber von Privatjets in Europa, der Charterflüge auf Abruf zu wettbewerbsfähigen Preisen anbietet. Um sicherzustellen, dass Sie den ausgezeichneten Service erhalten, den Sie verdienen, sind wir rund um die Uhr für Sie da.

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